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  • Writer's pictureiliany brugueras

Why should B2B and B2C businesses be separated?

Updated: Mar 29, 2023

The primary difference between B2B and B2C businesses is their willful clients. B2B sells to companies that resell the products, while B2C deals directly with the end consumer.

The divide-and-conquer approach is as old as politics and war. We are talking about Ancient times. Julius Cesar and the French emperor Napoleon attribute the principle to diverging your opponent so you can reign approach, and it has been used repeatedly throughout history. Today we see it in various aspects of business management, computer science, and marketing strategy.

Problem-Solving Tool

If you only have a hammer, you tend to see every problem as a nail." - Abraham Maslow

Although, we are not talking politics or trying to start a war. Divide and conquer has evolved into a business problem-solving tool in business management, computer science, and marketing. In business management, entrepreneurs and business leaders use the strategy to divide a business into manageable business units to enable them to focus on their core expertise and markets with agility and purpose.

Computer science is an algorithm design paradigm that recursively breaks down a problem into two or more sub-problems of the same or related type until these become simple enough to be solved directly. A real-life example occurs when we look for something we've lost around our home. Instead of searching the entire house, we can subdivide the problem into smaller parts by looking at each room separately.

In a Marketing Strategy, we focus on creating a long-term game plan to achieve a company's goals by comprehending customers' needs and constructing a distinguishable and sustainable competitive advantage. Determining who your customers are and deciding what channels to use to reach them is vital to a company's success. For example, when a company houses a finished ready-to-sell product (B2C) and an unfinished product (B2B), it's most suitable to divide and conquer to reach the target audience.


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